Two mindsets collide: Writing vs Marketing

… and it’s Monday again. For some reason, I feel like Monday is everywhere nowadays. The weeks go by so fast it’s almost as if every other day is a Monday… and I don’t like it. Usually, my Monday routine is to sit down and plan my goals for the week. It’s always good to have an overview of your expectations and such, but it becomes a bit depressing when you’re not really meeting those expectations and you have to push some of them into the following week.

I have no idea what is doing this. Is it the weather? My overall mood? Something is killing my flow. Or at least, my writing flow. I’m still making one video per week for my channel, so at least I’m consistent there. I have talked before about my struggles when it comes to balancing marketing and writing, and I have to admit, it feels as though it’s only getting harder.

The funny thing is, I know I’m not alone in this, and that makes me all the more worried. I’ve seen other writers struggle with making Youtube and other social media secondary to their writing. I know this struggle, I feel it every day. It’s because you need to balance two very different mindsets and try to control your aptitude for them on any given hour of the day. If that sounds exhausting, it’s because it is.

The writing mindset is solitary, focused and creative, with emphasis on the word solitary. You, your imagination and your words are the only things that matter. The marketing/social media mindset is the opposite. That’s when you need to be outgoing, accessible, open-minded, the key word here being outgoing. That’s usually a lot more difficult for an introvert, and therefore requires more energy.

This is where we have the issue. I spend far too much energy on the marketing side of things, so much so that I barely have any left for my writing. I think I need to re-evaluate some of my time management this week. I will do a little experiment and focus on my writing – blogging and other social media like Instagram will be given little to no attention. The only exception is Youtube. I will still upload a video but that will basically be all the marketing I do this week.

So, we’ll see how this goes! Wish me luck!

Cheers everyone & have a great week!

Even bad weeks have an end

So, this week was supposed to be really productive. I had it all planned, since Oskar was in Thailand with work I wanted to get a lot of writing and filming done, as having the apartment to myself all week would be a great advantage in this regard. Then I remembered that having high expectations means that you set yourself up for disappointment from the start. I know I sound pessimistic, but hear me out.

I’m usually the kind of person who always prepares for the worst – because I prefer being pleasantly surprised rather than the opposite. Sounds reasonable, right? People around you may think you’re a bit of a bore but honestly, keeping your expectations low from the start will have you exceeding them on a regular basis.

I had a good flow these last couple of weeks, and it got me into a false sense of security. Since I had been exceeding my expectations for a while, I must have raised them subconsciously and thereby gotten myself a bit cocky in regards to my capabilities.

I suppose what I’m trying to say is that we’re all human, we all have bad days or bad weeks. Sometimes we need a break from productivity and our minds and bodies tell us this by becoming completely uncooperative. This week was like that for me. Even the smallest task felt like an Everest to climb, I had no motivation at all. But you know, even bad weeks have an end. I’m hoping that the upcoming one will be better – although this time, I’ll make sure to keep my expectations low…!

Where’s motivation when you need it?

Sometimes, you have plans. Those plans are great, and you’re looking forward to making progress. Today was just one of those days. I was planning on making and uploading a video today, but in the end, I couldn’t manage it. Not really sure why, but my mood today is just terrible, I have zero motivation and I want nothing more than to binge Netflix and take a break from everything that requires thinking.

I did film though, but it was terribly difficult to remember my script and I can’t improvise to save my life. I suppose this is the second bump on the road that I’ve encountered since I started my Youtube channel. But that’s alright. All that matters is attitude, and hopefully tomorrow will be better.