I believe it’s time to change things up

I’ve been thinking quite a lot lately about doing some substantial changes to my platform. The whole marketing thing is a trial-and-error practice, and I’ve recently come to the realisation that I’m not following my original vision in the way I do things. This would of course not be an issue if I was happy about the route I was taking, but as it is now, I’m not. Not entirely.

People are (usually) not interested in just one thing. I would say that I have a couple of interests that make up the majority of my time and headspace, and that is 1) writing/reading, 2) history and 3) gaming. History used to be my number one as that was my major at University, and when I was still a student there was no time for leisure writing/reading. Now that I’m working on my manuscript, that takes the number one spot whereas history and gaming are leisure activities. But that is everyone’s life: people have more than one interest and they split their time between different things that they enjoy and that they identify with.

So why am I talking about this now? Well, the content I make for Youtube and my blog have been pretty straight-forward – it’s about writing. There is something special about making writing vlogs as I work on my manuscript. I still enjoy it, don’t get me wrong, but I’m thinking long-term about how I can grow as a content creator. At some point, I’m going to finish my novel and go into full-on marketing mode. I don’t want this to cause a drastic change in my content, or worst case scenario, run my channel into a dead-end. On top of that, I also feel like I want more of me in my videos, and by me and mean that I want to define my personal brand. Therefore, I have decided that I need a little bit more versatility in my content.

I won’t be going into too much detail here. But I’m planning on making a vlog this week where I discuss my plans for my channel/platform. I do hope it all goes well.

Have a lovely Tuesday people ❤

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Two mindsets collide: Writing vs Marketing

… and it’s Monday again. For some reason, I feel like Monday is everywhere nowadays. The weeks go by so fast it’s almost as if every other day is a Monday… and I don’t like it. Usually, my Monday routine is to sit down and plan my goals for the week. It’s always good to have an overview of your expectations and such, but it becomes a bit depressing when you’re not really meeting those expectations and you have to push some of them into the following week.

I have no idea what is doing this. Is it the weather? My overall mood? Something is killing my flow. Or at least, my writing flow. I’m still making one video per week for my channel, so at least I’m consistent there. I have talked before about my struggles when it comes to balancing marketing and writing, and I have to admit, it feels as though it’s only getting harder.

The funny thing is, I know I’m not alone in this, and that makes me all the more worried. I’ve seen other writers struggle with making Youtube and other social media secondary to their writing. I know this struggle, I feel it every day. It’s because you need to balance two very different mindsets and try to control your aptitude for them on any given hour of the day. If that sounds exhausting, it’s because it is.

The writing mindset is solitary, focused and creative, with emphasis on the word solitary. You, your imagination and your words are the only things that matter. The marketing/social media mindset is the opposite. That’s when you need to be outgoing, accessible, open-minded, the key word here being outgoing. That’s usually a lot more difficult for an introvert, and therefore requires more energy.

This is where we have the issue. I spend far too much energy on the marketing side of things, so much so that I barely have any left for my writing. I think I need to re-evaluate some of my time management this week. I will do a little experiment and focus on my writing – blogging and other social media like Instagram will be given little to no attention. The only exception is Youtube. I will still upload a video but that will basically be all the marketing I do this week.

So, we’ll see how this goes! Wish me luck!

Cheers everyone & have a great week!